{"id":50213,"date":"2026-06-26T15:14:00","date_gmt":"2026-06-26T15:14:00","guid":{"rendered":"https:\/\/pimentanerd.com.br\/?p=50213"},"modified":"2026-06-26T15:14:00","modified_gmt":"2026-06-26T15:14:00","slug":"universal-pictures-realiza-acao-inovadora-de-midia-para-minions-monstros-no-tiktok-2","status":"publish","type":"post","link":"https:\/\/personalidadevirtual.com.br\/Pimentanerd\/universal-pictures-realiza-acao-inovadora-de-midia-para-minions-monstros-no-tiktok-2\/","title":{"rendered":"Universal Pictures realiza a\u00e7\u00e3o inovadora de m\u00eddia para Minions &amp; Monstros no TikTok"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Para divulgar o <strong>esperado lan\u00e7amento de<\/strong><em>\u00a0<strong><a href=\"https:\/\/personalidadevirtual.com.br\/Pimentanerd\/universal-pictures-lanca-trailer-final-da-animacao-minions-monstros-da-illumination\/\">Minions\u00a0&amp; Monstros<\/a>\u00a0<\/strong>(Minions\u00a0&amp; Monsters)\u00a0<\/em>que <strong>estreia nos cinemas brasileiros em 1\u00ba de julho<\/strong>, a\u00a0<strong><a href=\"https:\/\/personalidadevirtual.com.br\/Pimentanerd\/universal-pictures-divulga-segundo-trailer-da-animacao-a-ilha-esquecida\/\">Universal Pictures<\/a>\u00a0<\/strong>realiza uma <strong>campanha inovadora no TikTok<\/strong>\u00a0hoje:\u00a0todos os\u00a0<strong>136,4 milh\u00f5es de usu\u00e1rios\u00a0ativos\u00a0<\/strong>da plataforma\u00a0no Brasil\u00a0poder\u00e3o\u00a0ter<strong>\u00a0suas telas invadidas pelos\u00a0personagens\u00a0do novo filme<\/strong> da\u00a0Illumination,\u00a0ao abrirem o aplicativo\u00a0em seus celulares.\u00a0O\u00a0est\u00fadio<strong> prev\u00ea atingir cerca de 80 milh\u00f5es\u00a0pessoas<\/strong>\u00a0somente em um dia.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-src=\"https:\/\/personalidadevirtual.com.br\/Pimentanerd\/wp-content\/uploads\/2026\/06\/image-349.png\" alt=\"\" class=\"wp-image-50217 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ao abrir o\u00a0TikTok, o\u00a0<strong>usu\u00e1rio\u00a0brasileiro\u00a0poder\u00e1 ser\u00a0surpreendido\u00a0com uma interven\u00e7\u00e3o animada<\/strong>\u00a0dos personagens\u00a0e,\u00a0de forma divertida,\u00a0ter\u00e1\u00a0a<strong> impress\u00e3o de que o universo do filme est\u00e1 invadindo a tela<\/strong> do celular. Para completar a experi\u00eancia, a <strong>anima\u00e7\u00e3o evolui para\u00a0um\u00a0v\u00eddeo promocional\u00a0do\u00a0longa<\/strong>, misturando <strong>entretenimento e m\u00eddia<\/strong> de maneira inovadora e empolgante.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-src=\"https:\/\/personalidadevirtual.com.br\/Pimentanerd\/wp-content\/uploads\/2026\/06\/image-350.png\" alt=\"\" class=\"wp-image-50218 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A campanha <strong>faz parte de uma robusta estrat\u00e9gia<\/strong> de marketing para a divulga\u00e7\u00e3o de\u00a0<strong><em>Minions\u00a0&amp; Monstros<\/em>\u00a0<\/strong>&#8211; terceiro cap\u00edtulo da <strong>franquia <em>Minions<\/em><\/strong>, derivada de<em><strong> Meu Malvado Favorito<\/strong><\/em>,\u00a0que j\u00e1 <strong>soma 5 bilh\u00f5es de d\u00f3lares<\/strong> em bilheteria global. S\u00f3 no Brasil, os filmes <em><strong>Minions<\/strong><\/em> (2015) e <strong><em>Minions\u00a02: A Origem de\u00a0Gru <\/em><\/strong>(2022) levaram mais de<strong> 15 milh\u00f5es de espectadores<\/strong> aos cinemas do pa\u00eds.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Cr\u00e9ditos do release: Weber Shandwick Brasil&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Cr\u00e9ditos dos materiais de divulga\u00e7\u00e3o: Weber Shandwick Brasil\/Universal Pictures<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para divulgar o esperado lan\u00e7amento de\u00a0Minions\u00a0&amp; Monstros\u00a0(Minions\u00a0&amp; Monsters)\u00a0que estreia nos cinemas brasileiros em 1\u00ba de julho, a\u00a0Universal Pictures\u00a0realiza uma campanha inovadora no TikTok\u00a0hoje:\u00a0todos os\u00a0136,4 milh\u00f5es de usu\u00e1rios\u00a0ativos\u00a0da plataforma\u00a0no Brasil\u00a0poder\u00e3o\u00a0ter\u00a0suas telas invadidas pelos\u00a0personagens\u00a0do novo filme da\u00a0Illumination,\u00a0ao abrirem o aplicativo\u00a0em seus celulares.\u00a0O\u00a0est\u00fadio prev\u00ea atingir cerca de 80 milh\u00f5es\u00a0pessoas\u00a0somente em um dia.\u00a0\u00a0 Ao abrir o\u00a0TikTok, o\u00a0usu\u00e1rio\u00a0brasileiro\u00a0poder\u00e1 ser\u00a0surpreendido\u00a0com uma [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":50216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[375,3],"tags":[12421,39,844,21183,21184,5979,27],"class_list":["post-50213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimento","category-noticias","tag-animacoes-2026","tag-illumination","tag-minions","tag-minions-monstros-3","tag-minions-tiktok","tag-tiktok","tag-universal-pictures"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Universal Pictures realiza a\u00e7\u00e3o inovadora de m\u00eddia para Minions &amp; Monstros no TikTok - Pimenta Nerd<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/personalidadevirtual.com.br\/Pimentanerd\/universal-pictures-realiza-acao-inovadora-de-midia-para-minions-monstros-no-tiktok-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Universal Pictures realiza a\u00e7\u00e3o inovadora de m\u00eddia para Minions &amp; Monstros no TikTok - Pimenta Nerd\" \/>\n<meta property=\"og:description\" content=\"Para divulgar o esperado lan\u00e7amento de\u00a0Minions\u00a0&amp; Monstros\u00a0(Minions\u00a0&amp; Monsters)\u00a0que estreia nos cinemas brasileiros em 1\u00ba de julho, a\u00a0Universal Pictures\u00a0realiza uma campanha inovadora no TikTok\u00a0hoje:\u00a0todos os\u00a0136,4 milh\u00f5es de usu\u00e1rios\u00a0ativos\u00a0da plataforma\u00a0no Brasil\u00a0poder\u00e3o\u00a0ter\u00a0suas telas invadidas pelos\u00a0personagens\u00a0do novo filme da\u00a0Illumination,\u00a0ao abrirem o aplicativo\u00a0em seus celulares.\u00a0O\u00a0est\u00fadio prev\u00ea atingir cerca de 80 milh\u00f5es\u00a0pessoas\u00a0somente em um dia.\u00a0\u00a0 Ao abrir o\u00a0TikTok, o\u00a0usu\u00e1rio\u00a0brasileiro\u00a0poder\u00e1 ser\u00a0surpreendido\u00a0com uma [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/personalidadevirtual.com.br\/Pimentanerd\/universal-pictures-realiza-acao-inovadora-de-midia-para-minions-monstros-no-tiktok-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Pimenta Nerd\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-26T15:14:00+00:00\" \/>\n<meta name=\"author\" content=\"Rafael Coutinho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rafael Coutinho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/personalidadevirtual.com.br\\\/Pimentanerd\\\/universal-pictures-realiza-acao-inovadora-de-midia-para-minions-monstros-no-tiktok-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/personalidadevirtual.com.br\\\/Pimentanerd\\\/universal-pictures-realiza-acao-inovadora-de-midia-para-minions-monstros-no-tiktok-2\\\/\"},\"author\":{\"name\":\"Rafael Coutinho\",\"@id\":\"https:\\\/\\\/personalidadevirtual.com.br\\\/Pimentanerd\\\/#\\\/schema\\\/person\\\/07c1e072065f20acc6fc9a0226e23fb3\"},\"headline\":\"Universal Pictures realiza a\u00e7\u00e3o inovadora de m\u00eddia para Minions &amp; 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